The project was developed for the opening of a friends hamburger business in Buenos Aires, Argentina. When they contacted me, they were clear about the name of the business THE SMASHER'S, they explained to me that the smasher was the tool used to crush meat, and that what they were looking for was ...

During my presence in Wondereight, we were asked to do create a new identity for a regional new Chinese food franchise. The challenge was to design a new, modern, sexy & young brand that will attract Saudi teenagers, families & expats living in Saudi Arabia. Through market research & cas...

Mr. Big Stuff is an American fast-food style burger joint that makes crispy fried chicken the old-fashioned way, and serves it with waffles or fries. The branding has a simplistic, light hearted approach to the culture of classic american diners. Using a modular colour palette, the face of Mr Big St...