It is different cultures and religions in India that brings us close to the deep-rooted customs and rituals. Devotion and faith is synonymous of practicing lighting of incense sticks since time immemorial. The very use of incense sticks insinuates my room with immense positive energy. Mor is an ince...

For this project, I chose to explore one of my passions of psychology and more specifically the theory that memory is strongly linked to our senses. I researched scents commonly associated with strong childhood memories. These include fresh cut grass and chlorine and designed a brand identity around...