ROOH is not your typical jewelry brand, it’s what you will live at the time you decide your very own new story, a story that you will not live alone, you and the one of the designers who spilled his/her story into lines and words formed into a piece of a very precious stone....

Nikhil Kapoor has always been into the intricate industry of watch design. He thought to himself, does a watch function as a measuring instrument? Or can it corresponded with its appearance… in other words, its design? The worlds of watchmaking and automobile racing have shared a strong connection...