Old St. Pete Craft Spirits by Grant Gunderson

St. Petersburg Distillery came to us this time last year as the distillery was currently being constructed. They wanted the first project to be Old St. Pete a premium small batch hand crafted line of spirits. The line was to have vodka, whiskey, rum, and gin. They are very proud to be rooted in St. Petersburg Florida so we really wanted to design something that was classic and timeless, something that would tell the story of the city. Since wrapping up this project we made four more brands including spiced rum, coconut rum, mead, orange liqueur, and vodka. They are a distillery to watch, to learn more about them visit they're website.

-Grant Gunderson

8b8d80b7dd3d5bbe5ab803880fdd3143

ae0fc355e7b34b9950045b62a045cf18

dde5c4b9ab57314bff159bd0d53df868

da4be8b59d0c7732a5407e44f035667f

4fd80176e132ef4dda0c6b4f6c8af2bf

5222c3b62f6d4b3408119646880a2211

37cf03c0d42a7f3a8e289ac7875b46e4

5ade53350194efdf9c42bae20c2b62d8

64b98da77b2287f3f024ca3d5557d8a9

In starting the Old St. Pete label designs I knew right away the general time period and tone i was going for. St. Pete is the sunshine city, with an average of 361 days of sunshine per year. It was an obvious choice to use the sun as our brand personality.

-Grant Gunderson

ede87c329d142af22c4335fbea92ebf2

705a440084e99e191430bf16ac0663b4

3295f17e08196b22f10c74a31be09be2

5258fe97eefa87ef41c7452f1c58b4be

8383ae9fee00ff6bad093fd233d550cf

I started out hand drawing the ornate line work to create a unique border to house the information. Then I scanned the line work, cleaned it up in photoshop, then ran it through a vector process. I only showed 3 or 4 options for the labels and they were all in the same sort of world, just a few different layouts. It's rare to go straight to one design style and feel like its right the first time, but in this case it sort of just fell together.

-Grant Gunderson

12cff1e1285fbfdcc0989c06d68c51a4

7703ed2e43ee2b37b6e00e224c4344b7

The hardest part was getting the sun's expression just right, I wanted him to feel like an old salty dog that just retired and retreated to Florida to drink hand crafted spirits all day. Getting the age just right and the wink to seem as if only you and him knew about the good life was a challenge. Otherwise the process was pretty seamless, i contacted blue label digital about printing the labels. This was my first label design project so they were helpful in explaining the printing process and also the possibilities.

-Grant Gunderson

fa410c244c910b8af44dee324c619e94

980abe423197bdfee6370a8f7d614bce

About Grant Gunderson

Grant Gunderson is a 29 year old, born and raised Floridian. He studied graphic design and fine arts at the Art institute of Tampa. Currently working as a Senior Art Director at Dunn&CO., a full service advertising agency in Tampa Florida. With 8 years experience Grant has had the opportunity to work on a wide range of project, and some international clients. The past year he has had a strong focus in packaging. Learn more about Grant and see his work at his Behance profile.