Lou’s is a factory for the tan industry, founded in 2016, a natural industry of oils extracted from nature, targeting the beaches and resorts category.

The brand is built on a combination of sun, sea, and lady tan in addition to the brand name
Colors: Beach colors such as yellow and blue

- Adobe Illustrator.
- Adobe Photoshop.

1- Search: Building trademarks begins with the search process, by searching for competing companies and their trademarks, then searching for information related to establishing the company in which I am building its trademark until the completion of the gathering of ideas through which it is possible to reach an expressive logo.

2- Inspiration:
With the information gathered and identifying possible ideas to work on, I research all platforms related to design and brands to create inspiration.

3- Drawing:
It is the process of converting your final chosen idea into a graphic symbol that expresses the nature of the approach upon which the brand will be built.

4- Design: It is the final process by which I use design tools to express the final symbol that has been reached.

I hope that it will be a positive response with different opinions

Menna Allah Ashraf

Hi,
Iam Menatallah Ashraf, Egyptian, graphic designer, specializing in business identities, publications, books, magazines and company profiles, a graduate of the College of Media and Communication, Department of Journalism

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