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Target - Social Media Campaign

Target - Social Media Campaign

Fredrik Öst
June 28, 2016
1 Comment

The ad agency Latinworks came to us with the brief to visualize a campaign towards the US Hispanic market for the big retail chain Target. The campaign was based around words that was hard to translate from Spanish to English. Words that had deeper meanings than just one simple word translation. Our job was to visualise the campaigns different posts in social media, spread out over a year.



The meaning of every word got to decide the style and content of every post. For example the word “Madrugar” means to get out of bed earlier than usual. This post was planned for the first day of school in August when parents woke their children up earlier than normal to prepare them for their big day. To do this we created a loving breakfast made for the child and built the word “Madrugar” entirely out of corn flakes. Every post was entirely made by hand and the films were made in stop motion.


Our own hands as well as photoshop for final edit and retouch. Started out with sketching, then building all the material with good help from prop stylist and food stylist. Once we had all the material and props done we started laying it all out on boards and after that arranging everything according to our art direction, then snap and shoot and boom!






Great! Yes, that it's so much more fun to make things by hand rather than in CGI. Nothing is more boring to us than doing things in front of a screen. Using our hands really makes us happier and more inspired.

Stay calm and jog on.

Fredrik Öst

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