Talent Based Solutions is a company based out of Brazil. They work closely with entrepreneurs and companies to help them reach the goals they aim for. TBS does this by recognizing the talents and flaws within the structure of the business and how to excel on the strengths and turn the weaknesses into opportunities for growth.
With this knowledge, I was inspired to create a logo that expresses the importance of recognizing the missing piece to reach the top for success. After learning more about the owners personalities and goals, I knew I wanted to create a word mark that was more masculine and clean.
I started the process with sketching ideas that came to mind. From there, I selected a few options and recreated it in Adobe Illustrator. I experimented with colors and layout varieties and provided a few options to my client. After presenting a few word marks to choose from, they selected the strongest one and I moved forward with creating branding guidelines for them to utilize.
Every client and project is different. New adversities are faced with each task and it is how we as designers can problem solve to create a meaningful piece for our clients. There is a take away learning curve with every project. With the branding of Talent Based Solutions, I gained a better understanding of the process and creating a design that relates to TBS and their core values.