TEA-鉴山鉴水

Jianshan —— Cinnamon
Jianshui —— Narcissus
Mountains and Water —— Tea

From mountain and water, designed for a high-end tea (Wuyi Mountain Cinnamon and Narcissus) packaging.

JIAN
The appraisal and appreciation of cultural relics and works of art.

Mountain/Water
In a wooden box, meet the landscape, feel the mountains overlap mountains, water overlap water;
In a tea, identify the Thirty-six peaks and Jiuqu creek, taste Wuyi tea.



Black walnut, copper, special paper material and laser carving, concave and convex, bronzing technology combined to give valuable and original feeling. The color of black walnut and rock tea is similar, to show the vintage of tea tree and tea roasting process. The package is based on the cover of heaven and earth, and the pattern of wood looks like mountains and water, combining with the opening way of mountains and water, so as to identify the quality of narcissus tea is the most mellow, cinnamon tea is the most fragrant,the two Wuyi Wulong rock tea’s quality sense.

In a wooden box, meet the landscape, feel the mountains overlap mountains, water overlap water;
In a tea, identify the Wuyi mountain “three pits” and “two streams” rock bone flowers aroma.


Adobe Illustrator、Sketch Up.

Study the tea from various aspects, such as the growing area and cultural background, and then extract the elements of mountains and water from the tea itself.

Cinnamon/Narcissus
Narcissus tea is the most mellow, cinnamon tea is the most fragrant.
Tea flavor is powerful, a hit that is in, taste mellow smooth, with rich sense of hierarchy.
When the mouth, tea in the mouth spin;
Swallow, the mouth is closed, breathe a few, tea gas rush;
In the mouth, not only incense, but also taste.






The audience feels that this packaging not only highlights the high-end temperament of this tea, but also gives the original ecological feeling. Tea and packing one integrated mass. And when tea is used up, empty boxes can be put there as decorations, environmental protection and beautiful.

The thirty-sixth peak with a thousand folds competing with each other, the nine-song stream winding and graceful, a few eternal spirit buds, the tenacious leaf with a fragrance and mellow fragrance for centuries, making and drinking tea from the clear spring water, reborn in the cup pot, the spirit ground turns into the abundance of mountains and the amorous feelings of water.

7654321 Studio

7654321 Studio is an independent creative design integrated service studio. As an idea creator and storyteller, we provide design consulting services to clients in various fields.

In different periods, every brand will encounter problems and confusion. How to move forward in the confusion, how to find the direction in the changing environment, and how to break out in the increasingly fierce market are the problems that every brand should think about.

According to the characteristics of different brands, 7654321 Studio conducts two-way communication, listens, observes and feels various information. After being digested and sorted, fully interprets the brand and seeks a logical way to deliver information through visual communication and different media, so that the brand can talk with the consumer. Through concise and aesthetic way to tell the story, interpret the creativity, rebuild and update the relationship between the brand and its environment, provide more comprehensive services, strive to bring new value to the brand.

Design is the key to brand innovation and an important part of everyday life, which affects the way we face challenges. In our view, design is partly a diplomatic strategy, connecting people with different cultural backgrounds, resolving differences between different forces, and finally achieving effective results. We are willing to contact and cooperate with professionals in art, culture, business and other fields, feel the impact of design on life, feel the demand for design in this era, and feel that everything is moving forward.