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The Nordic Food Truck by Alexandre Pietra

The Nordic Food Truck by Alexandre Pietra

Stephen Malapote
June 20, 2015
6 Comments

The Nordic was a branding project created for a Scandinavian food truck company. The designer, Alexandre Pietra is as from Montreaux, Switzerland who studied graphic design there too. Read on and enjoy the process of branding!

The food consists only of salty and sweet smørrebrøds (open sandwiches).The design and
the colors direct result of Nordic design. A simple, clean, and quality universe was the aim here. Black elements found in all the applications are designed to give a graphic line in the project and "break" the clean side.
The Norwegian language is sometimes used in applications for travel consumers.

-Alexandre Pietra

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More from the Designer

You can find out more of Alexandre's works in her Behance profile.

6 comments on “The Nordic Food Truck by Alexandre Pietra”

  1. Hello I'm trying to reach Alexandre Pietra for a project. Anyone know how to get in touch with him?

  2. They are some very cool designs indeed. I love watching how other companies come up with their branding process, it gives me a lot of inspiration as a graphic designer.

  3. The images are a bit small but dude this logo is awesome! The cup holder is also a good idea.. I like how it's just a piece of paper with cutouts. Saves a lot of material compared to the traditional cup trays you see at McDonald. It's easier to carry too.

  4. Wow. Now, that's what we call perfection. From the truck to the menu cards; to carrying bags to cups; and to the whole lot of other things, everything was done tastefully and to perfection by Alexandre Pietra. I'm an addict of all things clean. Loved the way how he preferred to go clean and simple in every aspect of the project rather than going over the top and ruining everything. It's simple, yet very attractive.

  5. Very clean and sober design I must say. The color combination of the kraft, blanc and noir looks very rich and professional. The picture with fork and menu card is my favourite!

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