The Trainee Club wanted to rebrand, and maybe, rename for a new stage in their business journey. They were a 1 year-old startup based in HCM City, Vietnam. They are responsible for helping graduating students accomplish essential skills to apply for a management trainee position in multinational corporations and top class companies in Vietnam. I was asked to create a new identity, which is well-told the brand’s core values and vision; including a visual toolkit to communicate with their audience on social media consistently and professionally.
The team’s vision is to become a top-of-mind brand in their target audience within the marketplace. Students who want to become a management trainee in top companies will think of them. Big companies who want to find talents for recruitment will think of them. They want to build an image of a youthful, helpful and leading brand through their core values: YOUNG / CONNECT / PIONEER.
- Concept: In the result of researching, I ended up using a metaphor to tell the story of the brand: Imagining the talented students are raising their flag on the way of accomplishing their goals - trainee position in top class companies; Imagining the client’s team is raising their flag on the way to become a top-of-mind brand in the marketplace. Those led me to think of a group of youthful conquerors raising their flag for a passionate adventure.
- Naming & Brandmark: The new chosen name, The Young Conquerors, is simple and well-reflected our concept. Meanwhile, the symbol of a slanted flag evokes the feeling of moving on, and also, represents a young and pioneer spirit. The flag was colored to create the effect of 2 pieces blending together, which represents the team’s help to connect talented students and big companies.
I begin to collect information from the client's team and then working on research to come up with some idea of concept. Then I consulted them the concept told in the previous question and clarify the client's team on what they concern. Next, I worked with them to find some graphic idea, style that may fit and then started drafting and finalizing the logo and visual concept on Adobe Illustrator. I also did some mockup on Adobe Photoshop for them to imagine how it is gonna be.
I've learnt and improve on how to communicate with the clients, deal a price, deadline. Sometimes the clients asked something I didn't know how to do, and therefore, I have to figure it out (mostly using the internet, keep eyes on how big branding team do on the same issues).
Are you ready to create stunning fantasy portraits? In this course, Karmen will show you how to create beautiful fantasy portraits with an ethereal atmosphere. You'll learn brush techniques, how to create a mood board, and Photoshop tricks that will give your artwork a polished look.