Tokyo Cafe Rebrand by Marlon Mayugba

Tokyo Cafe is a casual, Japanese-inspired cafe that serves a unique and hearty array of western and Japanese dishes and desserts, a varied selection of specialty drinks, and premium Japanese drip coffee in a setting that is elegant yet relaxed, classic yet youthful. In a rebrand project. Marlon was tasked to create a fresh look for the restaurant. Take inspiration from this unique and stylish project and read on!

I was asked by Tokyo Cafe to Re-brand their Identity into a more systematical & contemporary look. They have been around the business since 2005 and are very much in need of a fresh new look. The solution is to create a classic & updated, sustainable design using stamps & silk screen in printing logos, subtle use of colors, the use of biodegradable materials and that of a hand-crafted texture look into it that creates a more humanistic feel. The Logo design should also embody a familiar symbolic connection to Tokyo, in relation to the coffee & fine dining culture that it is.

-Marlon Mayugba

9133f25eba72217e61a86dda98cad359b075fdb8f03c2b05f159d5c23a2bca6d 82858db4612c2788c129ce072906c0d5236a5577fc4874390362938ba5bbbcf6 d675faa5dd33377274c5075079e52172 c7e29bc8b059a1a871650f464636103a b15111e71207757e1b2a5c96187abc78aff564361e4b4ac142704d18bf26faed ae7b8b6154eefbbe2c04fe2d75a908d8 a07d950203d3e562b9a01aa74d0d8aac 0739318f6dcbd2b2560fd50cc285aee067070b4b5647b52eba690f34b67ad285 4680a2bde2cdb78047738a4b1c70cfe8 828d3c6318cd41b02ffd74c653f952bf 219ad8a640ca18b2ffdc94d9b89d31b2210f856ca44ae4af738bde14270df98b 87e9633179242b744d27a00dfcdfc8dc 48ea17a7ddd4b8905d7c00a37c94c0e6 47dfc96d2beef331bdfb48c87255eb7b 36c65d1075ac89b2a1c6fa1dbc20329830e24d8ad529309fb1b1b477168a324d 8ed4401ed9a90f7dd25e980cad303d41

My Concept was to create an Identity for Tokyo Cafe based on the core intent for simplicity and elegance, keeping it very basic with soft, earth-toned colors, with a splash of pastel colors in contrast, and that of a hand-crafted, recycled texture feel of the materials to be used to back it up. The design should appeal to both modern cafe culture and a fine dining experience.

-Marlon Mayugba

6f349c1b8cd33cfe372c3f01afe6af8a 6c943408cec99adc90dc43f084e53b4d 3d95abda64b10d01a13094412e5df2a9 1e9280ec47db91c70bd6500639024c22 0b627a23a095b902da05960ef39a925b

 

About the designer

Marlon is a multi-disciplinary designer  from the Philippines who works on various design jobs such as brand identity, packaging, web, illustration, posters, tees, print and editorial design. You can find out more about him by visiting his Behance profile.