This project serves as the fictional brand that Cameron Bresn designed the watch under. Read on and enjoy!

The story of the watch was that I wanted to practice my skills as a designer both in 2d and 3d so I created a brand and decided to make a watch for it as a fun design exercise.

- Cameron Bresn

The brand was inspired by the execution of negative space in a design, even seen in the logo which uses negative space to create the roman numerals for 12. I wanted the brand to be a modern take on a more traditional watch approach so that is why the roman numeral is used but I tried to do accomplish that in a new way.

- Cameron Bresn

The process was pretty typical, it started as a series of hand sketches and ideas that progressively moved through to rendering it in photoshop to understand details, building it in CAD using Solidworks, and finally rendering using Keyshot with Photoshop enhancements.

- Cameron Bresn

My ideas for the watch happened a while ago so I don't really remember specifically what prompted it, I just remember that I liked traditional watch aesthetics but I thought it would be an interesting exercise to do that in a new way. It was one of my first attempts at doing a serious CAD model so I ran into challenges with the resolution of surfaces.

- Cameron Bresn

About Cameron Bresn

Cameron Bresn is a 6th term student at the University of Cincinnati studying transportation design, and he just recently got back from doing internships at Volkswagen and Tesla. He loves cars, design, and all visual arts in general and he is very passionate about all three. You can find more of his works on his Behance profile.