Unicorn Revolt

This project was to design a zine that is about Situationist International (SI) and a subject of my choice, Unicorn. The goal was to combine these two contrasting subjects and to create a new idea and visual contents through multiple media. The zine sends positive messages and encourages people to get real with what’s going on in their lives, express suppressed emotions, and be their true selves.



After a lot of research, I was inspired by the central notion in the Situationist Theory, The Society of the Spectacle developed by Guy Debord, a key figure of the SI and the French revolution of May 68, which highly influenced by Situationists. The spectacle means the mass media which influences our lives and beliefs on a daily basis, and it causes damage to our self-esteem and self-confidence. Unicorn, the other subject, represents positive powers, such as happiness, courage, authenticity, and self-esteem. The following unicorn quote also inspired me: “Unicorns are awesome, you are awesome. Therefore, you are a unicorn.” I developed the idea that let’s be a unicorn to revolt against the spectacle and to regain our self-esteem and self-confidence.


I used Adobe InDesign, Photoshop, Illustrator, After Effects, and Premiere Pro. I used InDesign to layout contents for the entire zine. Photoshop was used to edit images, and Illustrator, After Effect, and Premiere Pro were used to create the logo motion and motion piece.






Gratefully, I received a lot of positive responses. They motivated and inspired me to work hard and create more and better work. This project was a pleasant experience because I enjoyed the whole process, from choosing contrasting subjects, researching, developing idea, concept, typography, imagery, layout, color exploration to binding, and more.

Please check out the project on Behance.
https://www.behance.net/gallery/65529937/Unicorn-Revolt

Thank you!

Jisu Kim

Jisu Kim is a graphic designer based in Los Angeles, CA. She is currently pursuing her BFA in graphic design at Art Center College of Design.