Usecroma is a brand in the fashion industry, initially focusing on accessories for the head.
The brand has as its slogan the term "Wear the impossible", in order to bring a reflection on how we can transform the impossible into possible. Bringing some points of ancestry with a minimalist aesthetic and colors that refer to spirituality and creativity, Usecroma evokes the probable impossible, compressing time to the present and shaping a new future through love, respect and humanity!
The work also has an institutional "pilot video", scripted, narrated and edited by me. The composition of the funk beat was also created by me.
The idea was promoted, aiming at colors that would bring a voice to ancestry, but in contemporary tones. The brand's materials are all sustainable, given that this is one of the pillars of the brand. We seek to create a brand with dynamic and motivational colors and shapes, valuing individuality and self-love!
First, a briefing (google forms) and a moodboard (invision) were carried out. During the project I also used a pencil and sketchbook. For digital manufacturing, a Huion Inspiroy H430P pen tablet was used. The software used was: Illustrator, Photoshop, Indesign and Coreldraw.
How did people respond to your project? People love Usecroma and the inclusive position it takes. I certainly learned: the value of individuality and how love is a transformative driving force within us.
This, as well as other projects can be seen on my website dougsilva.com.br