Have you ever wanted to make your own amigurumi? Now you can! Learn how to design and create your own crocheted characters with this online course by Marcelo Javier Cortés, or as he’s known on social media, Príncipe del.
Visual Identity - Mariana Ferreira
This visual identity was created for personal use. As a designer, I needed a brand to be more professional. I chose something simple and that fits the way I am.
The owl is considered an animal that symbolizes wisdom, observation knowledge, mystery and knowing to see in the dark.
I have always been in love with owls precisely because it is a mysterious animal that is rarely seen. And as I said, I wanted something small, simple as curves and circles and I imagine that I could see the idea of harmony.
I like to use colors in my work. And I imagine that the pink color shows a certain lightness and / or fun. I also chose a 2nd color option (# cc8940) to have your moment more discreet.
I started by making a sketch on the paper and I used Adobe Illustrator to do the vectorization of the image and changing the colors. I've been making some changes until I find a typography position that pleases me. Soon after I was ready I set up a mockup to get more presentable in my portfolio.
It was a very good and special experience because having your own brand show more professionalism, and people can have a positive idea about my work. I showed the work to some friends and everyone gave me positive answers and they already imagined that my brand would be something related to owls (because I have a tattoo: P).I hope I can repeat that moment soon.