Vodka Spirit branding and packaging is a work by Martín Merino Ronda, a graphic designer from Santiago of Chile. This project was his first interaction with a liquor brand, and was the perfect opportunity to do something with handmade lettering. Martín wanted to blend the old fashioned lettering design from the twenties, with a very strong and fluorescent colors, to bring the product to this era, and also to demonstrate with the "look and feel" of the design, innovation, new and fresh spirit.

I love lettering. Ii is just something that was losing its importance through the years, and right now it is coming back, so I'm happy with that. The men who used to do this work, they were truly an artist. I have always had a deep admiration for this art, so when I started to draw all the letters, it was like I was connecting with my self with the past. It's really an incredible experience.
-Martín Merino Ronda

It's really hard to tell or describe which is "my style", I really don't know. I suppose that I'm not there yet. I mean that I'm on my way to build my own style (if that is possible) but I had a lot of inspiration in many different things. I love young artist, old lettering projects, modern architecture, fashion designers like Louboutin... I'm full of many references and inspiration. And honestly, I don't know if that is good or bad!
-Martín Merino Ronda

The best advice I could give is to study, study, and study.... It's really the best and proven way to improve yourself - practice, learn new techniques..
-Martín Merino Ronda

About Martín Merino Ronda

Martín Merino Ronda came from the world of advertising, but when he finished school, he started to work as a graphic designer for a little tea company. After that, he started to work for many little and middle producers (all of them natural and gourmet product) and built his portfolio with a strong core in Packaging and Branding design. Today, he own a little graphic design study called Caja de Colores where he develop all kinds of brand design and mostly packaging. See more of his works on Behance or his website.