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Wave It

Wave It

Lorenzo Artibani
June 22, 2017
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The brand is a new hairstyling brand that wants a new logo identity and a corporate co-ordination which can represent the best his features, like naturalness and freshness. The best thing that they ask me, was to represent in the best way the hairstyle form in a vintage way. Used strong types and an old color that can recall that image.



The idea is connected with this explanation, the joined of this features, represents in the wave image that is the best to give the nature idea.
The freshness and the bulkiness are another two so important element which can are united in the wave figure in logo, represents in the best way the hairstyle form.


The brand has a new complete packaging identity and i must do a new desgin for it.
I use in the complete project photoshop to create this and for the other thing, like logo or presentatione, i used inDesign or Illustator. The pictures i used, has been taken in google images archive.

Finally I used this picture to give the nature impression at the presentation too

The project is much appreciated on web and the feedback help me to improve it.
Many comments and like and the reviews that i received was too positive. I want invite you to post my job.
When other people like my work, I’m too honored and Wave It is my best project on Behance.

Lorenzo Artibani

I'm Lorenzo Artibani a Graphic Designer from Rome. I studied at the International School of Comics in Rome and I graduated in 2016.
This was an important step in my life, in which i could learn basic elements and rules of design. I attended this university for 3 years and I studied graphic design, photography and creative process.

When i finished my study I started to work at Gb Trade, which is an important import export company, where I was their designer. After this job, an important graphic company called me and offered me an important job opportunity. Now I'm still working in this company and I'm truly excited about it.

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