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We-Represent by Harris Aidonopoulos

We-Represent by Harris Aidonopoulos

Marianne Piano
January 14, 2016
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Our artist was commissioned to do the re-branding and website re-design of the UK’s largest Representative Network on Music Festivals. The idea was to create something that represents the brand’s hype and philosophy, using elements from concerts and live events such as the wall screen, concert lights, and wristbands etc., in an abstract way. Read on and enjoy!

On the landing page appears the brand’s globe, based on the logo design-using archive photos from previous events-which is inspired by the wire that connects the stage with the audience, creating the initials of the brand.

- Harris Aidonopoulos

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The website design took about four months to be completed, including research, rough sketches, finalization and rounds of amends.

- Harris Aidonopoulos

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It's really hard to define where the inspiration comes from. It could be anything -- from the crack of a tile in a public restroom to a misplaced product on supermarket's shelf. Inspiration could be everywhere, kind of cliché, but it's true.

- Harris Aidonopoulos

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If I had to pick the most difficult part on the process of creating something, I would say it's the stage where you try to stay focused and avoid any distractions. You will always reach a point where you feel that there is something more you can do or you can add to it. So my word of advice is to trust your instinct – it is a part of your uniqueness.

- Harris Aidonopoulos

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ABOUT HARRIS AIDONOPOULOS

Harris Aidonopoulos is a London-based Designer and Illustrator, with a restless passion for every aspect of design. Having a degree in Graphic Design, as well as an MA in Illustration & Animation, he believes that curiosity is the fuel of the contemporary world. Animation, Electro and 80's Music, Microcars, Retro, miniatures and long walks are some of the fields of his interest, trying to constantly challenge the limits of design and himself. See more of his artworks in Behance and his website.

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