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YEJJI App: Full Brand Identity - Creative category: Art Direction, Graphic Design, Illustration

YEJJI App: Full Brand Identity - Creative category: Art Direction, Graphic Design, Illustration

Muhmmad Faraj
February 16, 2022

Logo and brand identity design for YEJJI App

Starting with an explanation of the brand’s key values and features is essential. We explore hundreds of references.

We then create self-annotating moodboards by carefully grouping and filtering our results.

Our decision to produce this output was based on an analysis of the brief received from the client

Adobe illustrator
Adobe XD
Adobe photoshop
Adobe indesign
Adobe after effect

We developed many primitive sketches as we analyzed many sources, and then we filtered them one by one until we chose the sample we implemented

They were grateful for our effort as it took a great deal of time. As a team, we did a terrific job working together on the project, and I learned quite a bit from it.

We were approached to design a unique brand identity for YEJJI Inc ( A mobile application ).

YEJJI is an application that displays temporary jobs in an hourly system, which is a link between individuals seeking flexible employment and agencies that provide these positions, generally, in graphic design, illustration, web design, motion graphic design, and social media designs, targeting individuals between 18 and 24 years old who are seeking a quick profit return and flexible working hours to fit their schedules since they are still students.

Generally, the jobs available on the application are related to graphic design, such as:
1- Illustrations such as digital art graphics
2- Website designs
3- Motion Graphics Designs
4- Social media designs

The name YEJJI is derived from slang used by teenagers and young adults who are between 15 and 30 years old. There are several meanings to the word (YEJJI) which is used in many contexts, but in general, it refers to unknown or unexpected activities and adventures, as which young people say, “YEJJI or not come?”( Arabic YEJJI is phonetically the same as the word "Come")

If there are unplanned activities that result in an emergency. To be closer to our customers, we decided to use the word "YEJJI".

YEJJI Clients:
- Youth looking for flexible jobs (hourly systems) that fit their work schedules, allowing them to make quick profits.
- Young people who enjoy taking on new experiences and can adapt quickly to new situations.
- Yejji's clients are easy to encourage, motivate, and influence, especially if you understand their motivations and ideas and speak their language.
- Males and Females.
- Ages between 18-24 years old

Brand Attributes:
The target audience is young, stylish, sarcastic, funny, smart and charismatic which means: fashionable, sarcastic, funny, smart and charismatic.

Makkah, Saudi Arabia


Muhmmad Faraj

I am a Visual Communications designer and Art director, specializing in Brand strategy, Branding, user experience, packaging, editorial design, and print-related media. With almost 10 years of industry experience in both Egypt and the Middle East. I stumbled upon the profession of graphic design in 2013. Since then l have been focusing on pushing the boundaries of aesthetics and hierarchy in graphic design.

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