This project was for a blog writing client of mine needing a quirky name and contemporary style. I came up with the brand name and the branding design for my client using a clever play on words that went well with what their brand was all about.
I love Pintrest and Instagram and take inspiration from social platforms, imagery and stock photo websites. This brand design was a culmination of things I’d seen and the feeling I got around this particular client. Ultimately, the clients brand needs to resonate with the client so the client was my biggest inspiration.
I used Adobe Illustrator and Adobe Photoshop to complete this project. I also use free stock imagery websites and free vector websites to provide my clients with comprehensive branding including logos, submarks and variations, typography, moodboards (including lifestyle imagery) and style guides.
I actually had a few comments on Instagram about the brand name – people loved the name and responded well to the graphics. This particular pink is so hot right now as far as “what’s trending” in design and as much as everyone loves a trend I’m really no exception!
