According to the thin and thin lines that make up the surface of the product, it is designed as a goal the construction from scratch of the typography that will honor the name and the action in its preparation, takes into account the great range of colors that it gives off And the target audience (all ages, emphasizing children) ending with a character that we will call Thin and will be present in a way that accompanies the structure or typographic box with a clear objective, that of generating affectivity in the users Of the mark.

The idea is born according to the spirals and characteristic shape of the product, as well as whether range of colors and movement in the preparation.

The materials that we are going to take into account to intervene the space are ones that especially make feel the artisan concept of the preparation of the product, we want it to be something fresh and of great welcome, since in the city the temperatures are very high.

First it begins with a sketch taking into account the forms and movements when creating the typography, but with the passage of time and once taking the computer, I began to correct details of each one of the letters to begin to give life and a Reading propitious to the text, adding elements that would allow me to support the main argument

Illustrator and Photoshop

The client is a person who takes very into account the opinion of his family especially that of his children, for it has been gratifying the reaction of them and for me that of many friends and colleagues with whom it is, now intervening space, Is a logo that gives a lot to work and give off many ideas.

Oscar Tafur

Diseñador Gráfico del LCI Bogotá.
A lo largo de mi formación académica y laboral rescato mi experiencia en la ejecución de diversos proyectos donde el cliente es parte fundamental. Los retos y exigencias de cada uno, me han ayudado a construir un carácter profesional para alcanzar resultados y productos que logren cumplir a cabalidad los objetivos pretendidos por quien requiera mis servicios.

El Branding es el área en donde más me destaco, y así mismo, el campo donde mayor participación he tenido; por lo cual lo considero uno mis mayores habilidades y pasiones. No obstante, el diseño de empaques y el campo tanto editorial como ilustrativo, me resulta de igual forma interesante.

Para más trabajos mios pueden revisar mi Behance en el ícono.

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