In the expert hands of the design team, this concept evolved into garments of unparalleled fluidity, bejeweled, trimmed with sumptuous embroidery, appliqué and crystals from Swarovski. ZAM label represents true elegance and femininity. The simplicity of the Abaya and Kaftan is the starting point for all ZAM designs.
Inspired by the idea of decoration and embroidery Arab abaya, and merge them in tune with the word “زَم” . While preserving the Arabian identity, I used red and gold colors to express luxury, elegance and femininity. The simplicity of the abaya and Kaftan is the starting point for all ZAM designs.
It started with a freehand drawing, and then convert the logo to vector on Adobe Illustrator. After that, I made a pattern from the logo and made the identity. Work of the other designs on Adobe Photoshop. I’ve integrated it with an identity (logo, Typography, Advertising, Business Card,Paper Bag, Garment Bag, Billboard).
It’s one of my favorite projects. The client liked it very much and also the people, which made me very happy. People of the whole world came to give me the greatest regards. I look forward to doing another project with a similar impact.