AMAD

Photographed by Rafael Farga Simo.
This project was shot for AMAD. A clothing company located in Guadalajara, Jalisco.
It was shot in a luxurious hotel near Jalisco. Models and location were contributions of the client. It was all shot in one day. Scouting was done a previous day before shooting.



The brand had a very commercial branding, so it was decided that a more vintage tone with muted colors would suit the more editorial and artistic look we were hoping for. The idea was to present the clothes in a setting that would further glamorize them.


Photography shot with Canon 5D Mark IV.
Video shot with Blackmagic URSA Mini 4.6K.
Photoshop and Premiere used to edit photography and video respectively.
The emphasis was on photography. The video was only done as a secondary project. Nevertheless the client was satisfied with it.

It was a great project. Client was satisfied, and the photographer was satisfied. We learned the importance of planning ahead when shooting on a remote location. Not as much equipment was necessary. The correct approach to a client during shooting is also important. The client is always right!

Pez Nocturno