Author: Roser Padrés

I’m a graphic designer and art director based in Barcelona. I got my degree in Graphic Design at Eina and a postgraduate in Visual Identity at Elisava. Among other projects, I worked at Firma as a Head of Design for 7 years. After that, I have been working for the last 3 years by my own in collaboration with other professionals. I combined this work with teaching Visual Identity Design at IDEP. I work across a wide range of disciplines for national and international clients, were I develop projects from concept to launch designing visual identity, packaging, editorial, web, art direction and communication. I understand design as key fundamental element of today's communication. Behind my projects there is always a strong conceptual process development with curated aesthetics where essentials and simplicity prevails.
I’m a graphic designer and art director based in Barcelona. I got my degree in Graphic Design at Eina and a postgraduate in Visual Identity at Elisava. Among other projects, I worked at Firma as a Head of Design for 7 years. After that, I have been working for the last 3 years by my own in collaboration with other professionals. I combined this work with teaching Visual Identity Design at IDEP. I work across a wide range of disciplines for national and international clients, were I develop projects from concept to launch designing visual identity, packaging, editorial, web, art direction and communication. I understand design as key fundamental element of today's communication. Behind my projects there is always a strong conceptual process development with curated aesthetics where essentials and simplicity prevails.