Branding play a crucial role in a maintaining a company's ideals and purpose. Today, we will be featuring a project done for a TV station channel by Jason Ford, an award-winning creative director from the UK. See what his works has to say for the program. Enjoy!
"A brand has to be more than just visual. Today's audience are engaged in brand conversations across multiple platforms. Every touch-point must be worthwhile. Brands have to be reactive and adaptive."
- Jason Ford
Good Morning Britain is a breakfast programme, broadcast on ITV weekdays from 6.00am - 8.30am.
Hosted by Susanna Reid, Ben Shepherd, Charlotte Hawkins and Sean Fletcher.
About the Designer
Jason Ford is an award winning creative director from the UK. You can find out more about him through his Behance or his website.