Illustration Job done for Grant's Whiskey. Hand Gestures and product illustration that goes with their new TV advertisment. Grants Whiskey was a project brought to PJ Offner by a youth culture specialist agency in Cape -Town called and people.
I was asked to illustrate few different hand gestures to compliment the new TV advert for Grant's whiskey for the launch of their Select Reserve Whisky. The TV advert was rich is culture, which i wanted to portray in the illustrations but also stick to Grant's brand identity and colors.
-PJ Offner
These illustrations were used at the launch of their Select Reserve Whisky,
with the concept of the event being an experiential recreation of their new TVC ad, This is where the hand gestures came in.I wanted to do something as simple as basic vector line work in illustrator but with a slight twist, that's where i put in these stylized hand gestures into Photoshop to make use of textures to give the illustrations a bit more personality.-PJ Offner
I have to also say thanks to my partner in crime Arno Visser for helping out with this, as this was done in my spare time and not the best timing deadline wise.
And another thank you to and people who always seem to send the radest jobs my way, check out their work on http://www.andpeople.com/-PJ Offner
About PJ Offner
PJ Offner is a 22 years old, born, raised and currently live in Cape-Town, South-Africa. Illustrator by profession, he have always been passionate about drawing and figured. He do it everyday so he might as well get paid for doing just that. Straight out of highschool, he started studying graphic design at AAA school of advertising before he started working as an illustrator at amicollective, an amazing illustration and animation studio. You can find more of his work on his Behance profile.