A name synonymous with the great and the good of Irish motor sport since 1968, Mondello Park’s brand had, naturally enough after so many decades on the circuit, become outdated and no longer reflected the business as it is today.
We were tasked with revving its engine again with a rebrand that accurately portrays the modern Mondello Park as the leading and vibrant multi-activity venue it’s grown to be, almost 50 years later.
Jim Morrin, one of the company’s three founding directors, named Mondello after a beach in Palermo, in the Southern Italian region of Sicily. A small borough of Palermo city, Mondello’s beach lies between two rugged cliffs. Palermo’s iconic mountain, ‘Monte di Delo’, was named after the Greek mountain where the god of light, Apollo, is said to have been born. Over time the name ‘Monte di Delo’ evolved into Mondello.
For the logo we drew on the inspiring imagery and ideas related to Mondello’s story, Greek mythology and of course symbols of speed - Apollo’s weapon of choice was a silver bow. The logo concept was informed by the bow’s arch. The design also encompassed rounded arches and a sleek, aerodynamic shape, associations with speed and luxury immediately became part of Mondello’s identity. The logo’s circular frame also salutes the core motif in motoring – the wheel. The typeface was designed to reflect the curves of the logo and the italic gives the subtle impression of movement.
We used Pantone 802 U across our stationery project as a nod to the racing heritage of former racing driver and Mondello owner, Martin Birrane. Luminous green was used for one of his racing teams in the 1990s. Programs: Adobe Illustrator, Photoshop & InDesign. We shoot with a Nikon D500
The rebrand has successfully breathed new life into Mondello and fostered the creation of a single team committed to delivering excellent service to its clients. With Mondello Park now offering more than motorsports, from high-speed drone racing to the circuits’ use as half-marathon race tracks to family fun days and corporate events, our work has positioned the brand back among Ireland’s top tier. The Mondello Park brand now sits comfortably on the grid alongside the likes of BMW and Audi, just some of the premium brands that our work has helped it attract.
Credits: Eleonora Bigi, Luca Amoreillo and Ricky Harris (bigO.ie)
