Neonon identity was my graduation project at the Hungarian University of Fine Arts. Neonon is a Hungarian organization that saves and collects old neon advertisements in Budapest. Their final goal is to create a museum where these neon signs can be exhibited.
-Luca Patkos
In the 1970s neon advertisements were really popular in Budapest; they strongly defined the image/atmosphere of the city. Unfortunately they were neglected from the ‘90s, they were too expensive and many faster and more economical (but not so decorative) technologies started to spread.
-Luca Patkos
For the identity I wanted to create a visually strong graphic world that is on one hand simple and can be used in 2015 and on the other hand has the historical background and has a special Budapest feeling. The first part was to create the logo, the name “NEONON” is a playful word as “ON” means to turn on the light and also implies the active and creative role of the Neonon organization. So I drew the “ON” as a button. The logo can be bent into a neon tube as well.
-Luca Patkos
In the infographic I show the history of the neon advertisements. To read it easily I created pictograms that can be bent into neon tubes, too.
-Luca Patkos
I made illustrations to present the creation process of the neon signs. They can be used on many surfaces such as bags, pins, tickets and postcards. I also vectorised some iconic neons from the 1970s, they give an individual and retro layer for the identity. To discover the exciting neons in the city I created a flyer with a neon map, you can have a walk with it and admire these neons.
-Luca Patkos
About Luca Patkos
Luca Patkos is a Budapest based graphic designer, mainly focused on identity design and package design, graduated from the Hungarian University of Fine Arts this year. Her goal is always to create a simple, clean and effortlessly smart design. You can find more of her artworks by simply visiting her Behance profile.