During Creative Director Shakir Dzheyranov's work at Nike in 2014 he was asked to design a Tech Pack in store app, shoppable lookbook that takes you behind the design and inside the innovation of the best gear of 2014. Now, let's see his amazing work!

Like with all other projects, I rely heavily on research. I studied previous Tech Pack projects, photoshoots, visual language, products themselves. It all helped me to distinguish a clear goal: design an app that will be unique, 'artsy', modern in terms of graphic design, photography, typography, even small details like icons.
-Shakir Dzheyranov

Undoubtedly, my inspiration was the Nike Tech Pack products themselves and the team who I worked with. To be honest I still can't describe my style or don't see one. One of the goals in my work is to be style agnostic. That helps me to keep my work versatile... at least I think so :) As for people who inspire me [after me], my friend, mentor and awesome designer Sasha Agapov (sashaagapov.com), Dieter Rams who I worship every night in my bed, Ash Thorp, Josef Mülller-Brockmann, the work of Watson DG, an agency in Los Angeles, Damian Hurst, Moderat. And last night I added the MMA fighter Conor McGregor to the list.
-Shakir Dzheyranov

Set your goals, stick to them, be a good person, don't cheat, cheat rarely, train your body and your brain, follow me ;)
-Shakir Dzheyranov

About Shakir Dzheyranov

Shakir Dzheyranov is an interactive creative director with more than 8 years of experience in digital design and development, both agency and product sides. He has lead big and small сreative teams, created award-winning projects and worked with enterprise-level brands, such as: Nike, Fox, L'oreal, SyFy, Ubisoft, Lexus. Shakir is currently working as a creative director at Spinifex Group. See more of his works on Behance or his website.