Salt and Pepper is a fictional modern family run store and webshop located in New York City. Salt and Pepper strive to put the best salt and pepper America has to offer on the kitchen tables around the world. Now, let's see what graphic designer and illustrator Kajsa Klaesén came up with.
"Salt & Pepper" is a project that I did at SVA. It's a branding project for a fictional company in New York that manufactures and sells salt and pepper. I wanted to create something utterly simple and classic, but with a contemporary and relatable feel. I decided to make everything 50/50 black and white to communicate the simplicity and sharpness of the salt and pepper. The complementary patterns are inspired by kitchen tiles.
-Kajsa Klaesén
I don't know if I have a specific style but I always I strive to keep things simple and clean, because I believe that is the best way to communicate through graphic design. I also like to include illustration and patterns in my work. I often get inspired by seeing color combinations, nice typography and of course nature.
-Kajsa Klaesén
My advice to fellow artists would be to not be afraid to collaborate and borrow ideas from each other. Then work hard and have fun!
-Kajsa Klaesén
*This is a School of Visual Arts project, issued by Eric Baker. Note: This is a fictional project, and none of the architecture/store space photography belongs to me.
About Kajsa Klaesén
Kajsa Klaesén is a 24-year old design student and freelance designer based in Gothenburg, Sweden. Her main focus is branding and packaging. Kajsa is currently taking a BA at HDK School of Design and Crafts, and she's also done an exchange semester at School of Visual Arts in New York. She's currently an intern at DDB Stockholm. See more of her works on Behance or her website.