This was a self initiated experimental project, where the main goal was to make the NikeLab Sock Dart Fleece desirable as it can be. I wanted to design a memorable microsite experience where you can explore the shoe in details and know more about it....

Emotions are our feelings. Literally. We feel them in our bodies as tingles, hot spots and muscular tension. According to the Theory of Emotion, it is often defined as a complex state of feeling that results in physical and psychological changes that influence thought and behavior. How fascinating i...