The idea behind the project was to further develop Kosta Cemerikic's own professional image, mostly for his online presence. As primarily a freelance logo designer, he felt he should naturally have his own brand that best represents him both professionally and personally....

Since my first graphic design course in college, the importance of effective, simple logo design and branding has been emphasized. As it pertains to a graphic designer, one's personal branding is essential to their success. This is especially true for those who plan to freelance, either full or part...