'Iloni Jewellery' Visual Identity by Jeanne-Marie Roux

South Africa based graphic designer Jeanne-Marie Roux was asked to develop a visual identity for Iloni - a new company started up by her fellow designer friend and jeweller. The brief was to create a simple and easily adaptable design that would remind of handcrafted jewellery. The logo should suit her elegant, simplistic designs and unite jewellery and brand identity seamlessly.