A new site layout for Potentia and it's 5 truths about the builders' market. The challenge here is to make more than a photo gallery, in that comes another challenge: sharing the thoughts of a building brand is to value their work that distinguishes itself from the architect's work. What if we tell ...

A branding project for Ocanga. More than that: Ocanga is an extract of a life inside a brand. When I met Marcio (ocanga's owner), as a steel structure specialist, all he wanted was to have a company. A business to call his own, with purpose and the values he carried his whole life working on constru...

Dive into an universe, bring a brand essence from this trip. I work on a innovation consultancy at Sao Paulo. Working on a place that mix thing up is a hell of an experience. This third project came to me last year, so I built the brand and the concept. The naming process was already done when I...