Branding Pisco 1733

The Santa Rita vineyard, after years of distributing pisco, decided to create one of its own that had a very Chilean added value, in order to compete with the country’s premium piscos. This is how inspired by the history of Chile, the first pisco distilled in discontinuous copper stills was created to preserve the aroma of its Pedro Jimenez and Moscatel Alejandrina grapes. This would give it the attribute of being Distilled in copper, a national distillate. Thanks to the history of copper and Chilean pisco, the name “Protocol 1733” appears a powerful name that portrays the year where the word pisco was first used, a year that would change the history of Chile, just as it would this pisco.



For the design of 1733 the tests sought to show a strong number, which led to a final design with attitude, elegant and accompanied by the bright colors and metallic copper supported by the seriousness of a protocol. This design seeks to be a national seal, a different stamp on every drink that has pisco, that’s 1733.

THIS DESIGN SEEKS TO BE A NATIONAL SEAL, A DIFFERENT STAMP ON EVERY DRINK THAT HAS PISCO, THAT’S 1733.


Adobe Illustrator
Adobe Photoshop

For the design of 1733 the tests sought to show a strong number, which led to a final design with attitude, elegant and accompanied by the bright colors and metallic copper supported by the seriousness of a protocol. This design seeks to be a national seal, a different stamp on every drink that has pisco, that’s 1733.




It was great

For the design of 1733 the tests sought to show a strong number, which led to a final design with attitude, elegant and accompanied by the bright colors and metallic copper supported by the seriousness of a protocol. This design seeks to be a national seal, a different stamp on every drink that has pisco, that’s 1733.

julio cifuentes

Graphic Designer
Art director in MRM//McCann Santiago, Chile.