First of all, I wanted to get rid of all the distractions, make clear navigation and, of course, reduce the time needed to reach the users goal. At the moment, the main navigation instrument is categorisation, which is not the best tool, especially in comparison to modern searching engines. That is why, search field plays a major role in my redesign.
Categories are still available, because they are useful in some cases and their absence may cause discomfort for existing users, but now they play a secondary role.
-Roman Trilo
As for style and inspiration, it was one year ago, flat design had a strong position, but material design was not such popular, but I really liked the idea to add some relief with shadows. A lot of ideas and ux-inspiration I found analysing big e-commerce projects. So, if you decide to make a redesign concept, you’d better take a project that needs functional improvements, where you could propose significant changes, which could make usability better, not just restyling.
In this way, you will receive good practice, level up your skills and show to your potential customers that you could help to reach the goal, not just create a nice picture.
-Roman Trilo
Let’s make web a better place! :)
-Roman Trilo
About Roman Trilo
Roman Trilo is a digital designer based in Kyiv, Ukraine. He's passionate about minimalist art of 1950s-60s and possibilities of new media. Roman loves improving interfaces by adding meaningful transitions and smart interactions - creating positive user experience. In each and every project, he strives to become better and it is crucially important for him to create innovative design, thereby making the web a better place. See more of his work at Behance or his website.