We are the crew who enjoys variety of exercises including backpacking, bicycling, climbing etc.
What we enjoys are the actions that are doing in outside whether than inside. So, we defined brand naming as Homeless Crew that this is the thing that we are playing and sleeping in outside.- Sabum Byun
From most of the information about the places where we went and the objects we used during backpacking. Most of us work in Korea, so the design was based on the experience we’ve been playing in the most of the places in Korea. We have Homeless representative BI and this combines with the shape flexible. To make badges and stickers, made bicycle, climbing, backpacking, camping, beer etc. symbols in variation of design. Also our brand is casual, so we used handwritten fonts in making typography identity and used white and black in color identity. It defined as associates with any color.
- Sabum Byun
No challenges during making this brand. The reason is designed by myself and also confirmed by myself. This brand is not a request from the client. It is the brand by gathered people who want to create, so there was no problem.
- Sabum Byun
About Sabum Byun
Sabum Byun is a designer in digital experience fields in 13 years. Currently, he works on UI design, which is an application and website digital media design. He runs PlusX Experience Design Agency in Korea. You can find more of his works on his Behance profile or website.