Pami Snacks is a brand dedicated to sale natural food products, with many benefits, perfect for athletes.
For the isotype we took the concept as life emerges from the earth, and from the earth brotes the branches and life itself, Extending upwards, reflecting freedom & empathy.
The packagiging concept comes from the naïve folk mexican art, from the otomi culture & Tonala pottery.
The concept comes from the naïve folk mexican art, from the otomi culture & Tonala pottery.
The blue comes from otomi patterns culture, the animals like the deers & nahuales ( Human and animal mixture in mexican culture). The gold reflects elegance, sofistication, to make a balance between modernity & tradition.
Photoshop & Adobe Illustrator, we made the illustrations with watercolors, before to edit with photoshop.
I was observing many pieces of craftsmanship in our country, books, magazines, patterns & pottery, & check how can use these elements in the project, with the hotstamping printing help.
We used hot stamping & letterpress printing system to label information.
Very well, I learn the importance of our culture, the pottery, the indigenous & native folk art, And their possibilities in the graphic design. Less is more, & the details are very important too.
In our story, we found many surprises, checking art, pottery, folk art & the artistical traditions of our people.
