Pami Snacks is a brand dedicated to sale natural food products, with many benefits, perfect for athletes.
For the isotype we took the concept as life emerges from the earth, and from the , brotes the branches and life itself, Extending upwards, reflecting freedom & empathy.
The packagiging concept comes from the naïve folk mexican art, from the otomi culture & Tonala pottery.
The concept comes from the naïve folk mexican art, from the otomi culture & Tonala pottery.
The blue comes from otomi patterns culture, the animals like the deers & nahuales ( Human and animal mixture in mexican culture). The gold reflects elegance, sofistication, to make a balance between modernity & tradition.
Photoshop & Adobe Illustrator, we made the illustrations with watercolors, before to edit with photoshop.
I was observing many pieces of craftsmanship in our country, books, magazines, patterns & pottery, & check how can use these elements in the project, with the hotstamping printing help.
We used hot stamping & letterpress printing system to label information.
Very well, I learn the importance of our culture, the pottery, the indigenous & native folk art, And their possibilities in the graphic design. Less is more, & the details are very important too.
In our story, we found many surprises, checking art, pottery, folk art & the artistical traditions of our people.