Design Ideas Logo
Petal Pegs
Petal Pegs was a university project developed whilst I was studying at Central Saint Martins, as part of a live brief with homeware company Joseph Joseph. Clothes pegs are not intuitive objects to organise around the domestic space; they are easily lost and often left in redundant spaces. The fina...
Unbranded
Unbranded is a design exercise focused on the heart of the product rather than the appeal to arbitrary corporate branding. The idea is to create objects of pure aesthetics, functionality, novelty and nothing more. These headphones create a portal between solitariness and public interactions....
Calla #SheerPermanently by Simone Cappellanti
Simone Cappellanti's “Calla” is a chair inspired by the beautiful evergreen plant. Its structure is a unique block (in plastic material) formed by seatback....