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Outsider Magazine

Outsider Magazine

Luca Amoriello
August 20, 2019
1 Comment

Revitalization brief
Outsider Magazine is a global quarterly Adventure & Travel Hub’s magazine based in Ireland, merging style with thoughtful, intelligent content. The aim was to revitalize the magazine’s appearance and present the reader with innovative and engaging design ideas, whilst retaining its aesthetic identity.

Research phase
We started with quantitative and qualitative research to get under the skin of the brand, the magazine and target audience. We wanted to establish who made up the brand’s fans and set targets for growing the magazine in the coming years. From desk research and one-to-one interviews, we developed a deep understanding of the product.
Creating an unforgettable magazine
With this research, we set out to create a magazine that could compete effectively for the hearts and minds of readers and adventurers across multiple markets. Beyond the magazine, it was important that we set up templates and direction to communicate the company’s values in the magazine.

Outsider’s visual approach is well-established. Retaining the magazine’s recognisable structure and grid, we commissioned a suite of strong, impactful and playful photography. We used loose, hand-inked section titles and more organic elements to create a contrast between the photography and formal type grid.


The result
A magazine that demands to be read. Our goal was to support a photo-driven editorial style while breathing new life into the magazine format. The result is a magazine that demands to be read – the clean, engaging layouts make a great case for the paper-and-ink edition. Its vibrant and lasting visual impact really draws readers in deeper as they explore the magazine. Following on from the this project, we have continued to work with Outsider to help them develop and execute a long-term design approach for the brand.

The Results
Increase in subscribers to the print issue

Spike in web traffic driven by the redesign


“Working with Nugno was a pleasure. They brought sparkle and innovation to our redesign ambitions. And while they drove the project with energy and creativity, they listened thoughtfully to everything we had to say, incorporating many of our ideas while providing direction on what to avoid. The resulting redesign was a massive success with a huge number of readers and clients contacting us to congratulate us and tell us that we had transformed the magazine from a great magazine to a world class one.”

— Roisin Finley, Editor

Luca Amoriello

Nugno is a Branding & Digital Design studio. Founded and run by strategic branding & digital design experts that shares a love of innovation, design and digital connection.

We create strategy and design with production across all platforms. We’re masters of brand identity and on point with websites and apps. Our skills extend to designing books people want to read and environments they feel comfortable in. We also create engaging motion design and much more.
We want to create the kind of work that reflects our dedication, care and joy in solving business problems through design. The type of work that inspires our community. That changes the game for our clients. And stands out because it has a unique point of view.

Our Processing
First, we want to know all about you and your project, brand or idea. We’ll ask a lot of questions – what motivates you and your target audience, what you want and really need.
Research, Strategic & Creative Concept Development
Next, we review everything we’ve discovered and add to it through research and drawing on our experience. Then we root your project in sound business strategy and a creative concept.

Design Process
Now we flex our design muscles, translating the strategy and creative concept into living, breathing design. This is our favourite part of the process – creating relevant and powerful work to drive your business.

Presentation & Production
When we share our proposals with you, we listen, discuss and work with you to develop our designs. Once you’re happy, we work with external partners to produce the final output.

Finalising the Project
Our job doesn’t end once everything is produced and signed off. Because you’re now ‘nugno’, we’d love to continue working closely with you to build your brand’s success.

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