In the ancient times, during the most sacred ceremonies the priest used only one fruit to celebrate the Gods: Elaìa. Nowadays we call that fruit olive and that is where the name of this precious oil comes from.
And this is how the whole project started.

Elaìa is a concept brand for a luxury company specialized in product made of olive oil and its derivates.

Ancient oil press were amazing machines made of round heavy stones, but I decided that, while the circular pattern was perfect for a logo, its heaviness was not ideal to deliver the brand identity.
That’s why the outside layer of the press is now made of olive leaves.

At first I started with a web search to better understand the world of olive oil companies.
After that I quicky made some sketches and in the end I drew the final concept using Illustrator. After that I created some mockups with Photoshop.

The Behance community loved my work and I got featured at AIGA, the professional association for design. I'm very happy for the results and for all of the feedback that I've received. For me this is the best motivation to continue to improve my skills and my projects. I owe all of this to my followers and friends that constantly support me and my projects

Martina Cavalieri

I’m an Italian graphic designer born in Carrara a small but beautiful city in Italy.
My second home is Genoa, where I studied Graphic and Industrial Design for 5 years at University of Genoa.

After my graduation I moved to Milan for work and now I’m still living in the most dynamic city of Italy.

My main interests are business identity and branding, and I always like to create strong and fitting ones.
I love elengant and simple shapes, charming colours and handmade lettering.

During my work I had the opportunity to write for blind.tech, a blog that aims to tell what the world of design and technology is developing in order to improve the world’s accessibility.

In my spare time I write for KoiKoiKoi, a visual art magazine focused on illustrations, graphics, tattoos, and much more.

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