A food truck is a large vehicle equipped to cook and sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratch. Sandwiches, hamburgers, french fries, and other regional fast food fare is common. In recent years, associated with the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus, have become particularly popular.
Graphic designer Pedro Paulino has created another project inspired by food and Brazil.
Canastra Food Truck was born by the idea to share one of the great places in Brazil, the Serra da Canastra, and to enable the preservation of a culture and region. Saw a hidden, forgotten by many and preserved a friendly people and many traditions. The logo was based on the plateaus of Serra da Canastra, along with a typology handmade craft representing the entire process of producing that food of this region possess.
-Pedro Paulino
Before I create something, I always make sure to research about it. Then I'll start creating a draft.
-Pedro Paulino
The best advice I can give to artists like me is to continue learning. Practice your skills and widen your horizon, try out different things. get out of your comfort zone and just have fun.
-Pedro Paulino
About Pedro Paulino
Pedro Paulino was born in São Paulo and graduated in Industrial Design from FAAP. He started his career inside Graphic Design Studios, learning a lot about Editorial and Logotypes. After a while, he was venturing in the creation of Advertising Agencies. Run, Lola, Run! Since 2013, with the support of his family and a bit of courage he set up his own studio focused on Visual Identity. As a good Brazilian he quite like soccer and usually go surfing on weekends. See more of his works on Behance.