HYGRE

A minimalistic approach in packaging capturing simple freshness of nature in a bottle of milk. “Reminiscing the indistinct echo of the scenery, of distant wavering grasses along the river side, of the soft bells clutter, and the cold touch of pebbles bouncing of the ripples. “



The idea of the project is inspired from being in the side of a quay on early morning sunrise. The style of the project are chosen to be subtle and calming, choosing simple colors and balancing them with unique and interesting yet minimalistic graphics.


The whole project are done in Illustrator and Photoshop. I used photoshop to retouch and edit the images taken from DSLR. While in Illustrator, the branding of the project and the small details and text are created and laid over the retouched images.



The responses of the project are overall good. Many loved how the project are being portrayed and presented. Doing this project has been a great experience for me. To be able to experiment a non-commercial packaging and unique execution, I learned to continuously experiment and try out different and more interesting approach to do projects.

C Fentanes