Today's feature is more on paying respect to the brand that our featured artist really loves - that is Motorola. The fresh design and the concept for this Motorola smartphone will definitely make the company proud. Take a look at Pengfei Ll's designs, a talented industrial designer from China. Read on and enjoy!

Many years ago, I had my first cellphone which was a Motorola phone. After that, I had also several other phones from this brand. I'd like to say, I pay my respect to motorola via my design. (It's a individual design product, without relation of company). Through this project, I would like to try some fresh design and new CMF(color, material, finish) for Motorola's smartphone product line according to the brand's design language. You could see the page where there are all the present moto family. Between entry level and high level, there is an evident hole about price (179-499$) That is why, moto N has a price about 200-300$ in order to enrich Motorola's product line. Regarding design aspect, the target of moto N is the people who have about 30 years old. They like to try some new design but with a good product quality. And there are 3 versions, white-copper, black-gold, and grey-wood for different aesthetic needs. The metal ring around back camera is truly a design key of this product. That changes today phone's image: always black and white.

- Pengfei LI

About Pengfei LI

Pengfei LI is an industrial designer based in Europe but originally came from China. He has rich experiences of working in Munich, Beijing, Lyon and Paris. Mainly, he works on the consumer electronic products. He likes the minimal and rational design style so much. With some words to describe himself, he has a creative heart, detail-cared and he is a Photoshop lover. You can find more of his artworks on his Behance profile.