Pavarotti’s Italian Brand Identity

Inspired by a man who loved pizza and pasta more than any other, Pavarotti’s Italian Restaurant is reimagined for a present day Australian City created by Executive chef Rossano Tantulli and restauranteur Gianni Greghini. Rossano’s thoughtful Italian cuisine blends his passion for the Tuscan food tradition, classic favorites and modern flare to bring some of the tastiest Italian food around.

At the Pavarotti’s Italian they strive for culinary excellence by paying close attention to the source and quality of our ingredients. They create a dining experience like no other by using in-season, locally-grown ingredients as well as the best possible ingredients from Italy.



Pavarotti’s Italian honors the tenor Luciano Pavarotti, so I used his image as the main starting point for this project. As it is also an Italian restaurant, red and white are the base colors. I had to bring something that was both casual and informal, but that brought more sophisticated air. It was a challenge to get out of the sameness of the typically Italian colors, red and green.


The whole project was made with Adobe Illustrator. First I needed to have a picture of Luciano Pavarotti that was not so serious, so I chose a picture that he showed up smiling. I made an illustration based on that photo and put on a bow tie that goes back to the waiter’s uniform.



In this project people can see that an Italian restaurant need not necessarily have a red and white checkered tablecloth.
I had to bring something that was both casual and informal, but that brought more sophisticated air. It was a challenge to get out of the sameness of the typically Italian colors, red and green.

Maria Eduarda Morteo

Since 2011.
Graphic Designer, photographer and creative director.
E-mail: [email protected]