Serena Penna is a wedding planner. Se.Re eventi is the name chosen by Serena for her agency. She asked me to make a simple and elegant logo that recalls the luxury and simplicity. I was inspired by peony to design the logo and after obtaining the final result I decided to use only the foil stamping for the realization of the corporate.

I was inspired by peonies, I made many sketches to try to stylize as possible the figure of the peony. After many drafts I got a clean, elegant and easily reproducible symbol, I chose the Didot as the official font and I created the logo. Serena asked me to make a simple and elegant product, so I decided to use the foil print to design the corporate.

I used pen and paper to get the first symbol, then I completed the work using Adobe Illustrator to design the logo and Adobe InDesign to design the company. First I designed the logo in black and white and I made several color tests, only after I have chosen to use the foil printing.

I showed the project to different people and they all told me that the logo expresses luxury and elegance. I received many appreciations for this project, but the most important thing is that Serena is very satisfied with my work and has already printed and distributed business cards.

Lorenzo Rocco

My name is Lorenzo and i am a visual designer.
I deal mainly with brand design and editorial design.
I am open to new challenges and always ready to get involved.

Website