Danissa (the owner) is a trained Yoga Instructor, she wanted to reflect a life style. Something that is alive, that is good for you.
Something that looks organic, that looks sophisticated yet modern.
The client didn’t want to look alike other Yoga Instructors/schools/academy/gyms.
The colors the client wanted where between the golds and olive green.
The Idea came from the combination of the Y and V in the name, to mix them in one element, that is alive, in yoga we need to focus, concentrate so our body becomes the pose, becomes the movements, one thing, mind and soul.
The style I had it in mind as soon as I had the first conversation with the client.
The color comes from the elegance we wanted to pursue.
I started with researching, what was out there.
Then after reading about yoga some ideas started to pop.
I started the sketching part, in which I develop many shapes, many yoga poses, I didn’t want to make a yoga pose, unless it was very abstract, but then thinking of all as one element.
It’s when the Icon started to build in my head, once I had the sketch.
I made the vectors with Adobe Illustrator, and voilá.
The client had a happy smile and her eyes said an automatic yes to the design, the people who have seen it, they really like the simplicity of it.
What I learned mostly in this project is to go further with the abstraction, and to exhaust my options, but in paper, if some idea looks great in paper, then I would invest my time into digitalizing.
Always good to do a research, to exhaust the number of words related to the project, and to find the gap where you can create something unique and not too obvious. A good research could direct you towards a very clever solution.