Ant Electronics is a brand, dedicated to bringing to the market electronic products and components of superior quality. Being designed and developed with extreme precision, their products and components are committed to make a statement for flawless operation and great performance.
My approach for developing the brand identity system was focused on creating an engaging, clear and relevant design with special attention to textures and details. The color palette combines a bold vibrant color with sober achromatic shades. A characteristic thin sketch line is used across different applications from icons to stationery, packaging and even binding to create a unique and memorable brand style.
The software used for the creation of Ant Electronics branding is Adobe Illustrator and Adobe InDesign CC. I started sketching on paper, later on building and defining all the basic elements on Adobe Illustrator. Final designs for print for all the stationery and print materials were made in Adobe InDesign.
While Ant Electronics is a new brand on the market, it is clear that it is already well accepted in various countries. People find Japanese binding especially attractive. The project is awarded Design and Design international award by Agence Marc Praquin.