Life In Boots is a crew of Italian kitesurfers.
The crew is made up of the most famous names of the italian kitesurfing.
They are based in Stagnone, in the province of Marsala but are always present at competitions and tournaments all over the world.

Naming "Life In Boots" originates from the boots that keep the rider connected to the board. The term "Life" has the task of amplifying at the highest levels the passion and the symbiotic relationship that the crew has with kitesurfing, not seeing it more like a simple sport, but as the reason for life that drives them every day in search of the wind .

For the realization of the logo I played with the calligraphy.
At first I worked on the complete naming then focused on the three letters of the initials "LIB"
For coloring I was inspired by the beaches, with a gradient from the yellow of the beaches to the blue of the sea.

For the realization of the project I started from a sketching stage in which I pulled out numerous different ideas and concepts.
Once you’ve chosen the concept to be developed, I’ve gone to realization using Adobe Illustrator software.
In the end, I used Adobe Photoshop software to make the presentation.

I noticed with pleasure that people welcomed my work with pleasure.
After the development of this project I received many compliments and as many proposals of work and collaboration.
I have learned a lot from this project both as a person and as a professional.

TO VIEW THIS AND OTHER PROJECT---> https://goo.gl/ek4FRh

Flavio Lisi

Hello, I'm Flavio Lisi, an Italian brand designer based in Rome with over 10 years of experience, specialized in logo design, visual identity and branding.
My work is to develop new brands and revitalize existing ones. My ambition is to create clear communication solutions underpinned by meticulous attention to details, in short words, graphic design at the highest level. I take care for everything that constitutes an image of the product, company, institution, place or event: visual strategy, brand architecture, its name and definition, visual identity design and print.

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